Here’s a little know fact: Small businesses rule the world. Teams of 1 – 5 people run the majority of commerce in this country.
And don’t you want them to get better at what they do? Improving your team means more productivity, decreased costs, and a happier workforce.
But, a lot of small companies aren’t throwing a dime into corporate training.
Corporate training has it’s benefits: it’s administered by a 3rd party, you know how you’re team is doing across the board, and it’s a good way to measure improvements.
Today, I wanted to look at why a lot of small business owners aren’t pulling the trigger on corporate training and what they can do about it.
1. You don’t believe in personal development
Just like a fine wine, people improve with age. They get better at their jobs. They learn new skills. Embrace your employee’s growth as a sign of drive, motivation, and passion. Help them reach their next milestone. When you have a small team, being involved in the growth of each individual is crucial to your company’s success.
2. You’re content with your company’s position
Believe it or not, some business owners don’t want to grow their business. Sounds counter-intuitive, right? But, many business people like where they are. They don’t want anything to change. Unfortunately, for your team, they may believe in your company so much that they want to take it to the next level, but they need the training to do so.
3. You lack resources
One of the many challenges a small business faces is availability and access to resources. And it’s hard to allocate more resources to something – whether it’s sales, books, or online learning subscriptions. Find what works for your business: It may be a free online class, a business consultant who helps your operations team become more efficient, or a book that walks through designing a web application.
4. You don’t know how to train
Training isn’t as simple as standing at the front of the room with a Power Point remote in one hand and a coffee in the other. Training is hands on. You constantly receive feedback, both verbally and physically from your team. So, how do you handle the negative feedback? Yep – this is just one of the scenarios managers get thrown into that they don’t know how to handle. And it’s just the beginning. Corporate training is an animal and you have to know how to correctly handle it. Ironically, that’s when you have to train your team.
5. You don’t want to train
A lot of small business owners simply don’t want to do the training. It’s just not what interests them. But, you’re the CEO. You have to do things you don’t like (I’m looking you square in the eye, bookkeeping). Suck it up, motivate your team and bring them to a different place.
As much as you don’t want to admit it, training is important whether you have a team of 3 or 300. It helps build a strong team of learners, thinkers, and doers. Think about why you haven’t build a training program at your company. What’s holding you back? Let’s discuss in the comments!