5 Reasons Retention is the Most Important Metric for Executive Training

Have you been trying to measure your training effectiveness? Do you want your team to better recall information they just learned a few days ago? Enter retention. It’s the most important metric in executive training.

But there’s one problem: Many corporate trainers come in, do their thing,  pack up and leave. Who wants that? You want to make sure they’ve got measurable results and your team is left remembering what they’ve just been taught.

That’s why you need to make sure your trainers are focusing on retention. Here’s why:

1. Helps build on previous lessons

When you’re in a multiple-day training, concepts learned on the first day often apply to material learned on the third day. To get the most out of training, attendees have to remember previous concepts. That means retention is key and you might need to make quizzes to keep attendees on their toes at the end/beginning of each day.

2. Makes your content credible

If you’re a corporate trainer with your own curriculum (instead of part of a nationally-recognized training group), you’re probably lacking a bit of credibility. That’s where retention comes in. With quizzes and other retention tools, prove that your training has a healthy retention rate, and you’ll have executives and large companies knocking on your door. They realize the importance of retention, too.

3. Allows others to teach your training

I’ve gone through several trainings – both online and in-person. And I’ve learned a ton (and remembered it, too). But one of the biggest benefits of these trainings is being able to teach others what I’ve learned. By explaining what I learned to others it helps me remember it. Think of how this applies to your company. Maybe you’ve got a new employee who needs help getting started. Have another employee teach them from what they’ve learned. That way, they have a friend in the workplace and you don’t have to spend your time on training!

4. Makes your boss happy (obviously)

This goes both ways: If you’re a trainer, the company (and the manager) is happy to have employees remember material, and the trainees immediate manager is happy because they have a well-trained employee on their team. For you, employee retention and satisfied clients are part of your marketing. They help refer you new clients and make for amazing testimonials to boost your credibility.

5. Builds better employees overtime

If you keep sending employees for training, they’ll build their skills – both social and professional. That means a couple years after investing in training, you’ll have a well-rounded employee. Someone who can teach others, make quick decisions, and lead a team to success. Sounds like a great employee to me!

Retention, although dreaded by many employees, is the most important metric for executive training. When employees and team members recall what they’ve learned, they’ll have better employee performance and be able to build upon what they’ve learned.

What about you? Do you agree? Let me know in the comments below!


  • kunal dashottar

    i like your tips. i am also a trainer and wants to improve my effectiveness as a trainer and while doing self assessment i also realize that these areas i have to update.